Elite Mixology Events (EME) is an award-winning mixologist and party planning agency. With all of the company time focused on hosting amazing events and cocktail masterclasses, there was little time to focus on its online presence and gaining new enquiries. Purewhite Creative stepped in and, after taking the time to fully understand EME’s passion, goals and offering, pushed the business forward with a combination of strong branding, a new website and robust social media strategy.
Website | Social | Advertising
Brief
EME required help with increasing brand awareness and driving enquiries, which involved a new website and focus on social media. With the brief, we took time to understand EME’s vision so that we could keep this alive in all of the design work produced.
Actions:
Website Design & Build
We built a new and easily-navigable website that made the enquiry process more efficient for EME and its customers. With the site’s fresh design and all the necessary information, visitors can instantly understand what the business is all about.
We added a live enquiry form to the site which holds all the relevant information fields – services, contact information, event location etc – for customers to fill in. This enables EME to respond swiftly and provide a more positive and efficient customer journey.
Social Media
With a presence only on Facebook, EME was missing out on a vast number of potential customers. We formed a Strategic Social Media plan to better target the company’s current and potential audience. From this we created Instagram and Twitter pages for the business, along with a content plan which rolled out strong static and video posts – many of which showcase the skills and offering of the business – across all platforms.
Online Advertising
The business wanted to increase its enquiries, therefore after extensive audience research we ran Google and Facebook & Instagram adverts. The adverts achieved brilliant results.
Results:
In just two months EME achieved:
800
Over 800 visitors to the website
500
More than 500 leads from Google Advertising
600
More than 600 leads from Facebook & Instagram Advertising
30
More than thirty percent of website traffic from EME’s social channels
Purewhite Creative saved my business, after I was deceived by many so called freelancers and even big companies that promised results, took my money and didn’t deliver.
They made me a new website. Adopting and respecting my vision of my brand, the team exceeded in delivering a finished product that is now growing exponentially. They’re also taking care of my online marketing and social media campaigns which had achieved excellent results.
Purewhite Creative is honest, professional and efficient; you couldn’t be in better hands.
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